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Doing Business in Central Asia & the Caucasus
Opportunities, Advantages, and Market Insights
Central Asia and the Caucasus are emerging as some of the most dynamic economic growth regions in the world. Stretching from the Caspian to the Caucasus and across the steppes of Central Asia, these markets offer a strategic blend of young demographics, extensive and continuous reforms towards transparent and fair private sector development, competitive costs, and unique geographic positioning between Europe, China, and the Middle East.
This geographic positioning became even more strategic due to the geopolitical challenges. The Middle Corridor - also called the Trans-Caspian International Transport Route (TITR) or Silk Road – has not only given Central Asia and the Caucasus a new gateway to global trade offering faster access to European and Chinese markets. It has also proven to be a powerful impulse for stronger regional cooperation and accelerates infrastructure modernization.
This geographic positioning became even more strategic due to the geopolitical challenges. The Middle Corridor - also called the Trans-Caspian International Transport Route (TITR) or Silk Road – has not only given Central Asia and the Caucasus a new gateway to global trade offering faster access to European and Chinese markets. It has also proven to be a powerful impulse for stronger regional cooperation and accelerates infrastructure modernization.
For investors, entrepreneurs, and organisations seeking growth, the region offers high-potential sectors, improving business climates, and untapped opportunities across every major industry.
DESERT ROSE is providing support in three core components of a successful commercial activity in Central Asia. We offer you support to Grow Your Business through our experience, knowledge and contacts in the region. We help you with Staffing your Business thru our executive search and talent development expertise. And once you are ready to go to market, we offer Logistic Services thru our partner AHLERS Logistics to ship your goods in a cost and time-efficient way along the Middle Corridor.
DESERT ROSE is providing support in three core components of a successful commercial activity in Central Asia. We offer you support to Grow Your Business through our experience, knowledge and contacts in the region. We help you with Staffing your Business thru our executive search and talent development expertise. And once you are ready to go to market, we offer Logistic Services thru our partner AHLERS Logistics to ship your goods in a cost and time-efficient way along the Middle Corridor.
Why Central Asia & the Caucasus?
Diversification Beyond Energy
While rich in natural resources, the region is rapidly diversifying — developing
ecosystems in fintech, green energy, tourism, agrotech, and logistics to support long-term sustainable growth.
ecosystems in fintech, green energy, tourism, agrotech, and logistics to support long-term sustainable growth.
A Young, Educated Workforce
Central Asia and the Caucasus offer a large pool of young and ambitious multilingual, STEM-oriented, and globally minded professionals. The region’s talent is increasingly sought after in IT, engineering, finance, and management.
Fast-Growing, Reform-Driven Economies
Many countries in the region have launched ambitious economic reforms, opening markets, simplifying regulations, and increasing transparency. This shift is driving new investment opportunities in energy, digital transformation, agriculture, manufacturing, and infrastructure.
A Strategic Gateway Between Continents
Located at the heart of modern trade corridors — including the Middle Corridor and Belt and Road routes — the region provides direct access to 1.5+ billion consumers across Eurasia. Modernising logistics networks, ports, and railways are transforming these countries into key transit hubs.
Our vision:
Help create a future where companies confidently navigate and succeed in the growing economies of Central Asia and the Caucasus by addressing their business growth, staffing and logistic concerns.
Expertise
Deep regional and industry knowledge and access to decision-makers
Partnership
Long term collaboration, to ensure sustainable results
Impact
Result driven business development which leads to actual and measurable business results
Integrity
on this we don’t compromise. Transparent and ethical engagement is the fundament of long term success
Our Values:
Our Value Proposition:
Desert Rose capabilities are based on our market insight, partner search, public sector engagement, labour market know-how, regulatory understanding and GR navigation. We thereby are focused on B2B and B2G and especially in the following segments:
- Deep expertise in Central Asia and the Caucasus
- Strong government and industry networks
- Data-driven market intelligence
- End-to-end business development support
- Recruitment of local leadership and staffing solutions
- Local presence and multilingual capacity
- Logistic execution of projects
Manufacturing
Logistic segment
Data centers, IT and Telecom
Energy and Energy Efficiency
Metals, Mining, Metallurgy
Oil, Gas and Petrochem
- Market Entry & Expansion
- Government Relations (GR) & Public Sector Sales
- Tender Support
- Partner Sourcing & Due Diligence
- Strategic Communication & Representation
- Recruitment and Staffing of local executive leadership
Market Entry Snapshot:
Regions We Serve:
Caucasus
Central and Eastern Europe
Central Asia
- Ukraine
- Moldova
- Kyrgyzstan
- Tajikistan
- Kazakhstan
- Uzbekistan
- Azerbaijan
- Georgia
- Armenia
Kazakhstan
Kazakhstan is Central Asia’s largest economy, offering significant opportunities in energy, mining, logistics and infrastructure. With ongoing reforms, a good investment climate and strategic positioning between Europe and China, it serves as a regional business hub and gateway to Eurasian markets.
Uzbekistan
Uzbekistan is one of the fastest-growing economies in the region, driven by ambitious market reforms and rapid industrial diversification. Its large population, expanding consumer base, and openness to foreign investment make it a hotspot for manufacturing, agribusiness, textiles and fintech.
Tajikistan
Tajikistan offers growing potential in hydropower, agriculture and mineral resources, supported by its abundant water and mountainous terrain. Infrastructure upgrades and regional energy projects position the country for long-term development and cross-border investment opportunities.
Azerbaijan
Azerbaijan combines strong energy revenues with rising diversification efforts in logistics, renewable energy, tourism and technology. Its location right on the Middle Corridor and modern transport infrastructure make it a key transit and trade partner between Europe and Asia.
Georgia
Georgia is known for its investor-friendly environment, easy business setup and strategic role as a Black Sea logistics corridor. Strong tourism, a dynamic tech sector, and free-trade agreements with major markets boost its appeal as a regional business platform. As a result of early reforms, Georgia has been enjoying unprecedented, sustained growth of over 8% p.a. for the last 5 years.
Armenia
Armenia offers strengths in technology, engineering talent, and knowledge-based industries, supported by a highly educated workforce. Its IT sector, startup ecosystem, and focus on innovation make it an attractive destination for high-value investments.
Ukraine
Despite the challenges of war, Ukraine maintains strong long-term potential due to its vast agricultural resources, industrial base, and resilient tech sector. Reconstruction, infrastructure investment, and European integration prospects will create massive opportunities in the coming years.
Moldova
Moldova is an emerging European market with competitive labor costs and preferential access to the EU through the DCFTA agreement. The country offers strong incentives for investors, including free economic zones and a 7% flat tax for IT companies. Key sectors include agriculture, wine, manufacturing and IT services
Key Sectors of Opportunity in the region
Tourism & Hospitality
Manufacturing & Industrialization
Agriculture & Food Processing
Logistics & Transport Corridors
Technology & Innovation
Energy & Renewable Power
Modernizing ports, rail networks, and free economic zones position the region as a vital East-West trade bridge.
Cities like Almaty, Tashkent, Baku, Tbilisi, and Yerevan are emerging as vibrant tech hubs with strong engineering talent.
From mountain landscapes to ancient cities, the region offers immense potential for sustainable and cultural tourism.
Competitive labour costs and access to regional markets fuel growth in textiles, automotive parts, chemicals, and machinery.
Vast farmland, water resources, and growing demand make agritech and food
production highly attractive.
production highly attractive.
Hydropower, solar, wind, and green hydrogen potential make the region a future leader in sustainable energy.